Mktg Industry will introduce a portfolio of over 100 full-service products that combine performance with innovative formulations.

The star of the collection is the new tubing mascara, developed with advanced technology that wraps the lashes in a lightweight, flexible film. Thanks to the perfect synergy with its precision applicator, it delivers a defined look with perfectly separated, lengthened lashes and an unprecedented panoramic effect.

Following is "Soufflé de Rose", inspired by the Korean beauty wave: a mousse Lip & Cheek with a “bouncy,” melting texture that brings freshness and radiance to the complexion, creating a natural, luminous bonne-mine effect with an ultra-sensorial touch.

The collection is completed by formulas with SPF, enriched with premium skincare ingredients such as probiotics and hyaluronic acid.