MakeUp in Paris 2026 once again confirmed the direction in which the beauty industry is moving. Hybrid formulations, multifunctional products, skincare-infused makeup and funny fashionable packaging are no longer emerging trends but they are rapidly becoming the new standard. Mktg Industry had the pleasure of welcoming many international beauty brands, resulting in a dynamic agenda filled with insightful meetings. The event provided a valuable opportunity not only to strengthen relationships with long-standing customers, but also to establish promising new connections with brands looking for an innovative and reliable full-service development partner. To respond to these evolving market needs, Mktg Industry presented a curated collection of more than 50 complete turnkey concepts, developed to interpret the latest beauty trends while significantly reducing development time and complexity. Among the concepts attracting the greatest interest were cross-category hybrid products combining advanced makeup performance with skincare efficacy. Consumers increasingly expect cosmetics capable of delivering immediate visual results together with long-term skin benefits, making multifunctionality one of the strongest drivers of beauty innovation. One of the standout concepts presented during the exhibition was On-The-Glow SPF30 Lip Gloss, perfectly embodying this new generation of hybrid beauty products. Designed as a playful, socialmedia-friendly concept, it combines lip care and sun protection within a glossy lip treatment formulated with SPF30, peptides and hyaluronic acid to nourish, smooth and protect the lips simultaneously. Beyond the formula itself, the concept demonstrates how packaging has become an integral part of product innovation. An interactive UV-sensitive decoration changes colour when exposed to sunlight, reminding consumers when additional lip protection may be needed, while the removable charm chain allows the product to be clipped onto bags and accessories, transforming an everyday cosmetic into a fashionable lifestyle accessory. The concept combines functionality, emotional engagement and strong visual appeal. The growing popularity of SPF-enhanced makeup and funny, playful-inspired concepts reflects consumers' increasing demand for multifunctional products that combine skincare benefits, innovative packaging and engaging user experiences, an evolution perfectly embodied by the On-The-Glow SPF30 Lip Gloss. Innovation at Mktg Industry also extends to sustainable packaging solutions. Among the concepts receiving significant attention was the new Glass Bottle Celebrity with Refillable Airless System, developed to combine premium aesthetics with practical sustainability. Featuring a recyclable glass outer bottle paired with an interchangeable PP refill cartridge, the system has been designed in line with the objectives of the PPWR while preserving formula integrity through advanced airless technology. It represents a tangible example of how sustainability can become an integral part of premium product design rather than a compromise. For Mktg Industry, the exhibition represented much more than a showcase for new product concepts. It was an opportunity to strengthen long-term partnerships, initiate exciting new collaborations and reinforce its position as a strategic development partner for beauty brands worldwide.
Read more »Mktg Industry launches “CELEBRITY” its first Glass Airless packaging solution, combining two advanced technologies in one innovative design: the elegance and recyclability of glass with the performance of a refillable airless system. A packaging concept created to make a real difference for brands, formulas, and the environment. Developed in line with the objectives of the PPWR, this new solution reflects the growing demand for more sustainable and responsible cosmetic packaging without compromising on premium aesthetics or product protection. The airless technology helps preserve formula integrity and efficacy by minimizing air exposure and contamination. In addition, the system allows the product to be fully dispensed, ensuring consumers can use the formula down to the very last drop while reducing product waste. The refillable design promotes reuse and waste reduction, supporting a more circular beauty model. To further improve recyclability and simplify waste separation, all components, except for the glass bottle, are made of mono-material PP. The airless pump is also designed without metal parts, providing an additional advantage in terms of recycling efficiency and sustainable design. The refills and their caps are also entirely made of mono-material PP, allowing consumers to dispose of each empty refill directly into the PP recycling stream after every recharge, supporting a more efficient and responsible end-of-life process. With this launch, Mktg Industry takes another step forward in packaging innovation, offering beauty brands a solution that combines design, functionality, and sustainability in a single product. Protect your formula. Protect the environment.
Read more »Designed to combine functionality, comfort, and contemporary aesthetics, the new Lip Tube with Donut Tip by Mktg Industry redefines the lip application experience, transforming glosses, balms, lip oils, and hybrid lip care formulas into true beauty essentials with strong sensory appeal. At the heart of the innovation is the exclusive Donut Tip applicator, developed to perfectly adapt to the natural shape of the lips. Its ergonomic design ensures smooth, even, and precise product distribution with every swipe, delivering maximum comfort and control during application. The soft silicone tip provides a pleasant cushion-touch feel, while the central cavity releases the ideal amount of formula for a perfectly balanced application. The rounded edges help define the lip contour effortlessly, ensuring a flawless and intuitive result. Created for brands looking to stand out with modern and distinctive packaging solutions, the LipTube is also available with a mounted Charm accessory, adding a playful yet premium touch to the final pack design. Different charm options are available to meet the needs of modern consumers who want beauty essentials to be practical, stylish, and always on-the-go. The packaging is available in 10 ml and 15 ml sizes, with a Ø19 diameter, and is made of HDPE + LDPE 5 Layers COEX, offering the ideal balance of performance, product protection, and premium aesthetics. A wide range of decoration options is available, including: - Screen Printing - Hot Stamping - CMYK Printing - Metallization - Matt Lacquering Allowing brands to create highly customized packs aligned with their identity and positioning. The new Lip Tube with Donut Tip is available: - as packaging only - or as a complete Full-Service Private Label solution, including the development of customized lip formulas by Mktg Industry, such as glosses, lip oils, balms, and hybrid skincare-make-up treatments. A versatile and contemporary packaging solution designed to elevate lip care and make-up collections through innovation, functionality, and style.
Read more »Mktg Industry expands its make-up portfolio with Lip Tease, a new matte lipstick designed for brands seeking highly innovative, ready-to-launch, and strongly customizable solutions. At the heart of the project lies a formula that redefines the matte lipstick experience. Lip Tease combines elegance and lightness in a thin, weightless film on the lips, while delivering full, intense, velvety color with a sophisticated soft-focus effect. Thanks to a high concentration of skin-enhancing silicone elastomers, the stick glides effortlessly, ensuring smooth application and a premium sensorial feel. Cellulose microspheres play a key role: they help fill fine lip lines, improve texture, and contribute to moisture retention, providing long-lasting comfort. The result is a modern matte finish that never feels dry, perfectly balancing performance and wearability. Completing the formula is the Blend & Set Complex, a synergy of non-volatile emollients and texturizing powders that optimizes spreadability and adhesion, enhances blendability, and ensures an even, flawless result from the very first swipe. Lip Tease is also aligned with current market demands: it is vegan-friendly and formulated without EDTA, PEGs, mineral oils, paraffins, parabens, cyclic silicones, and phenoxyethanol, meeting the growing need for increasingly clean-oriented formulations. Further elevating the concept is the packaging, a key element in the final product: a luxury lipstick with magnetic closure, highly customizable in various colors and available in glossy, matte, or metallic finishes. It integrates perfectly with the formula to create a unique, trend-driven product. This combination of advanced formulation and distinctive packaging makes Lip Tease an ideal solution for contemporary make-up collections that blend performance, design, and premium positioning. With Lip Tease, Mktg Industry confirms its expertise in developing high-performance lip products, offering the private label market a matte lipstick that is ready-to-go, fully customizable, and perfectly aligned with modern consumer expectations.
Read more »Developed to meet the growing demand for hybrid and multifunctional products, LIPTIDE stands out for its advanced formula, blending high-performance active ingredients with an innovative application design. The product is ready to market, offered as a full-service solution, reflecting Mktg Industry’s integrated and tailor-made development approach. At the core of the formula is hyaluronic acid, known for delivering intense, immediate hydration while providing a visible plumping effect. The addition of peptides helps support natural collagen stimulation, improving the overall appearance of the lips over time, leaving them smoother, softer, and visibly fuller. The texture is designed to deliver a unique sensorial experience: cushiony, elastic, and comfortable, with a glossy finish that is non-sticky, thanks to a carefully balanced blend of polymers and esters. The result is a uniform, enveloping film that enhances the lips with a natural, radiant look. LIPTIDE is presented in a tube packaging featuring an innovative donut-shaped applicator, specifically designed to ensure even product distribution. Its multi-zone structure allows for controlled and precise dispensing, enhancing application performance while ensuring comfort and ease of use. The product is further aligned with current consumer expectations, being vegan-friendly and talc-free, in line with clean beauty trends. With LIPTIDE, Mktg Industry delivers a complete solution that combines treatment, aesthetics, and technological innovation, confirming its expertise in the development of high value-added contract manufacturing cosmetics.
Read more »Founded in 2014, Mktg Industry confirms its position as one of the most dynamic Italian players in the international cosmetics landscape, thanks to a “full turnkey” industrial model that integrates R&D, formulation development, packaging, and production. Specializing in private label projects, the company offers a complete 360° service, supporting brands through every stage of product development, from concept to market launch. On the occasion of Cosmoprof/Cosmopack 2026, Mktg Industry presented a portfolio of over 80 complete turnkey solutions, designed to meet the market’s growing demand for speed and flexibility. The concept behind this offering is clear: pre-matched combinations of formulas and packaging that are fully compatible, tested, and ready to launch, significantly reducing development time and complexity. The company’s main focus is on hybrid cross-category products that combine color cosmetics with advanced skincare. This has become an essential direction for the industry, where cosmetic performance and treatment benefits coexist in increasingly sophisticated formulations. The goal is to provide brands with high value-added solutions that meet evolving consumer expectations in terms of efficacy, comfort, and multifunctionality. Among the most notable innovations are SPF foundations, along with face and lip products designed to ensure high protection, optimal sensoriality, and strong cosmetic performance. All formulations are developed in full synergy with the selected packaging, ensuring stability, compatibility, and ease of use. The range also includes proposals dedicated to modern contouring, with bronzers, blushes, and highlighters available in both stick and baked powder formats. These products stand out not only for their formulation quality but also for the use of innovative, on-trend packaging solutions. With this new portfolio, Mktg Industry further strengthens its positioning as a strategic partner for brands, offering ready-to-go solutions that enable fast and efficient market launches without compromising on quality and innovation. An approach that perfectly reflects the evolution of the cosmetics industry: increasingly fast, increasingly hybrid, and increasingly oriented toward complete and integrated solutions.
Read more »With Illusionist Hydra 24H Foundation, Mktg Industry presents a new vision of everyday complexion perfection—where performance, comfort, and conscious formulation come together in a single, refined product. Designed to meet the expectations of today’s beauty consumers, this foundation reflects a deep understanding of skin needs and modern lifestyles. Illusionist Hydra 24H stands out for its ultra-lightweight and breathable texture, created to feel almost imperceptible on the skin. It delivers a natural luminous finish with medium coverage, enhancing the complexion while preserving its authenticity. The result is a fresh, even look that never appears heavy or overdone. Hydration plays a central role in the formula. The foundation helps keep the skin soft, smooth, and comfortable throughout the day, maintaining a flawless appearance for up to 24 hours. This long-lasting performance makes it ideal for both everyday wear and professional use, ensuring confidence from morning to night. The formulation reflects a strong commitment to conscious beauty. With 87.3% ingredients of natural origin, a vegan-friendly composition, and a talc-free formula, Illusionist Hydra 24H aligns with the growing demand for responsible yet high-performing cosmetics. Developed and produced in Italy, it benefits from high cosmetic standards and advanced formulation expertise. As packaging, Mktg Industry suggests an elegant 30 ml glass bottle with pump and over cap from its new Elite XL collection, available in full service. As always, clients can customize their project by choosing alternative packaging from Mktg Industry’s wide range of solutions, ensuring maximum flexibility to meet different brand identities and market positioning. “Illusionist Hydra 24H Foundation perfectly represents our vision: a product that feels weightless on the skin, delivers visible performance, and responds to the values of today’s beauty market. It’s about creating effortless radiance with a formula that consumers can truly trust.” States Evita Riboli, Marketing Manager at Mktg Industry.
Read more »Mktg Industry will introduce a portfolio of over 100 full-service products that combine performance with innovative formulations. The star of the collection is the new tubing mascara, developed with advanced technology that wraps the lashes in a lightweight, flexible film. Thanks to the perfect synergy with its precision applicator, it delivers a defined look with perfectly separated, lengthened lashes and an unprecedented panoramic effect. Following is "Soufflé de Rose", inspired by the Korean beauty wave: a mousse Lip & Cheek with a “bouncy,” melting texture that brings freshness and radiance to the complexion, creating a natural, luminous bonne-mine effect with an ultra-sensorial touch. The collection is completed by formulas with SPF, enriched with premium skincare ingredients such as probiotics and hyaluronic acid.
Read more »A brand-new and mono-material packaging 100% made in cardboard/paper. A sustainable and eco-friendly solution that gives a colorful look to the product and thanks to the eco-refillable system that specifically works without glue, allows to exchange/replace different makeup powders according to consumers’ needs and mood creating endless possibilities of textures and colors matching. It’s practical, light and small design makes Eco Beauty Palette ® easy to be carried around everywhere for a quick and easy touch-up. The extractable inner tray is specifically designed to hold the powder’s metal pan without gluing them, allowing to exchange powders whenever you want and/or to dispose the finished product in the PAPER recycling chain. It’s available with 2 kinds of closures: one made by a small flap completely made in paper that joins the top of the palette with the base for a safety closure. The second option is made with a small magnet inserted under the paper (less than 5% of the overall weight of the packaging in order to consider it a mono-material paper solution). The special refillable design allows to easily extract the inner tray just pulling it out from the outer case to refill it with new pans. Being made in paper, it is customizable in any sizes and pan’ shapes and fully printable thanks to the endless number of decoration possibilities with no limitation of colors or printing. Eco Beauty Palette ® fully respects the 3R concept: RECYCLE: very easy to disassemble, the tin plates can be removed easily allowing to dispose the pack in the PAPER recycling chain once the product is finished. REUSE: it could be a REFILL packaging solution allowing to reuse endlessly the packaging and to reduce waste. The inner tray, specifically designed to hold the pans without gluing it, allow to exchange them according to consumers’ needs. REDUCE: it’s a sustainable solution made in cardboard and paper only, reducing the use of plastic down to zero.
Read more »In a world increasingly conscious of the environmental impact of our choices, the cosmetics industry is making giant strides towards sustainability and environmental responsibility. One brand that stands out as an exemplar of excellence in this field is Mktg Industry, with its groundbreaking I-CARE Collection. This collection not only offers high-quality beauty products but also demonstrates a tangible commitment to environmental protection. The I-CARE Collection is a true game-changer, and its secret lies in its innovative use of mono-material PET (Polyethylene Terephthalate). This plastic is renowned for being one of the most recycled and recyclable materials available. While PET is commonly used for plastic bottles, the I-CARE Collection takes things a step further by employing PET in a groundbreaking manner for cosmetic product packaging. 100% Recyclability: Undoubtedly, one of the most compelling features of the I-CARE Collection is its ability to be 100% recycled. This means that once you've used up the product, the entire packaging can be collected and recycled to create new PET items. This is a significant step towards reducing plastic waste and using resources responsibly. Ease of Recycling: The I-CARE Collection is designed with recycling in mind. There's no need to disassemble any parts of the packaging; the whole package can be directly placed into the PET recycling chain, simplifying the responsible disposal process. Incredible Transparency: PET's exceptional transparency gives the I-CARE Collection an attractive seethrough effect. This not only enhances the visual appeal of the products but is also crucial in cosmetics, allowing consumers to see precisely what they are purchasing. Award-Winning Excellence The I-CARE Collection received the prestigious "Best Creative Product" award at the "Innovation Awards 2023." This recognition underscores the brand's commitment to both cosmetic excellence and sustainability. It's a significant stride towards a more sustainable future for cosmetic products. In a world increasingly focused on eco-sustainability, Mktg Industry's I-CARE Collection is an outstanding choice for those who desire cosmetic products that are both beautiful for users and the planet. Its dedication to sustainability, recycling, and innovation in the minutest details shows that it's possible to unite cosmetic excellence with a commitment to a healthier planet. In the journey towards a more sustainable future, the I-CARE Collection from Mktg Industry serves as a shining example of how businesses can make a positive impact. By choosing products like these, consumers can be part of this revolution, one beauty product at a time. The I-CARE Collection proves that it's not just about looking good; it's about feeling good about your choices and their positive impact on the world. The I-Care Collection includes : Lipstick, Lip Gloss, Compact Case diam. 60, Compact Case diam. 59, Compact Case diam. 30.
Read more »Mktg Industry introduces “VOGUE”, a brand-new 30ml glass bottle with pump and flush cap, specifically designed for color makeup emulsions. A heavy, high-end glass bottle born to impress! Particularly suitable for liquid foundation, this packaging gives your formula the prestige it really deserves! VOGUE is designed with fully functional and refined accessories: a flush cap that perfectly fits with the slimbottle with high thick bottom, while the elegant pump is enriched with an actuator with finger invitation for aperfect dispensing dosage and a high collar with small cleats that grant a perfect and safety closure. Glass Bottle VOGUE has been developed in a cylindrical design with essential and minimal lines that feels so elegant and luxurious. It’s perfect for a new launch or easy to adapt to any already existing collection. It is highly customizable thanks to a wide range of charming decorations to embellish the packaging. Available on the glass: screen printing, hot stamping (in any color), matte lacquering/frosted effect, colored glass, color shading, 4K printing. Available on the accessories: screen printing, hot stamping (in any color), metallization (in any color), matte lacquering/frosted effect, and more. But news are never enough! Mktg Industry announces that a big reveal will come up really soon. The Italian supplier is ready to launch, in early September, a brand-new collection of glass bottles with pumps and droppers, developed in different sizes, with a wide range of shapes and designs. The catalogue will be available very soon. Stay tuned! Glass Bottle Vogue is also available in Ful Service with a wide range of formulas.
Read more »Mktg Industry introduces Collezione Glammy, a new complete glass packaging collection. Stefano Focolari, CEO of the company, said "We decided to develop this new range of packaging because of the growing interest of the market for Skincare and self-care products. We needed to complete our product offer with glass solutions able to meet the progressive increase of requests for skincare and multifunctional crossing products between makeup and care.” The new glass collection includes jars and bottles with different dispensing options, developed in a full range of sizes, to cover all the makeup and skincare product categories. Including: - Glass bottles with lotion pump and over cap, available in sizes 15, 20, 30, 50, 100 ml. - Glass bottles with aluminum covered or plastic dropper, available in sizes 15, 30 ml. - Glass Jars with cover and plastic plate, available in sizes 10, 15, 30, 50 ml. The entire collection has been developed in a cylindrical design with elegant and minimal lines, perfect for a new launch or easy to adapt to any already existing collection. All the items of the collection are highly customizable thanks to a wide range of stunning decorations to enhance the product look. Available on the glass: screen printing, hot stamping (in any color), matte lacquering/frosted effect, colored glass, color shading. Available on the accessories: screen printing, hot stamping (in any color), metallization (in any color), matte lacquering/frosted effect, and more. “These recent years, pushed the consumers to experiment new products, directing their choices towards new kind of formulas that grant skin benefits. This was the driving factor that led Mktg Industry to develop a new collection that opens up to fluid formulas, from skincare treatments to colored make-up emulsions. Last but not least we worked on price positioning, we wanted a glass packaging collection with a wide range of available decorations yet with an amazing value for money ratio, and the Collezione Glammy is exactly that.” Focolari concludes.
Read more »MKTG INDUSTRY’S ECO VISION Mktg Industry has been working for years on cardboard/paper packaging solutions with the ultimate goal of replacing the use of plastic with paper as much as possible. Finally with the Eco Beauty Stick® the Italian company was able to completely replace the use of plastic down to zero creating a 100% cardboard/paper packaging, mono-material, easy-to-recycle and Ecological. “Eco Beauty Stick® has been developed following our “Eco” vision, proposing a new solution respectful of the environment and perfect for the consumers that are more carefully about the “green” policies of sustainability. A perfect mono-material packaging solution able to replace traditional plastic twist-up containers. We have already supplied Eco Beauty Stick® to a lot of big and new brands through Italy and Europe and the requests are growing more and more everyday” states Stefano Focolari, CEO of Mktg Industry. ECO BEAUTY STICK® & SOLID COSMETICS TREND Eco Beauty Stick® is made in cardboard & paper only: 100% Plastic-Free, 100% Metal-Free and 100% Recyclable. It has been designed without plastic mechanism and the formula slides up with a pressure on the bottom simply by pushing up the cardboard sliding chip with the tip of a finger. The inner wall is covered with food grade grease proof waxed paper functioning as “oils & fat barrier” that helps the formula to smoothly slides out. This kind of paper also allows to directly hot pour the formula inside the packaging. “New generation of skincare formulas need new earth-friendly packaging. As the new trends of solid&waterless cosmetics, zero-waste and clean beauty are booming, Eco Beauty Stick® is the right and conscious solution to face markets’ needs” states Mr. Focolari. This packaging is specifically designed for Solid and Water-free cosmetics, ideal for Anhydrous makeup, skincare and personal care formulas such as: Lip balms, Deodorants, Body balms, Face balms, Body butters, Face butters, Solid perfumes, Solid oils, Sunscreen formulas, Dry & Solid shampoos, etc. THE NEW OVAL SHAPE Mktg Industry is now launching on the market a new version of the Eco beauty stick® in an oval shape that reminds to the traditional plastic packaging often used for deodorant, sunscreen products, body balm etc. The brand new Eco Beauty Stick® OVAL completes a full line of 100% mono-material cardboard/paper packaging, composed by sticks, jars and loose powder’s jars, that allow Mktg Industry to fulfill all the requests from the cosmetic market. ECOCERT/COSMOS ATTESTATION Eco Beauty Stick® and Eco Beauty Jar® are one step further: both the packaging have successfully passed Ecocert’s evaluation tests in order to receive the Ecocert/Cosmos Attestation of Conformity. The packagings have been pre-approved according Ecocert/Cosmos standards, therefore the certification process for the brands is simplified by choosing a pre-approved packaging. 100% RECYCLABLE PACKAGING Mktg Industry commissioned an independent Italian laboratory to verify the recyclability of Eco Beauty Stick® and Eco Beauty Jar®. As they are mono-material packagings, they can be easily disposed in the correct recycling chain. Laboratories results on packaging recyclability are supplied for free to all clients “As well as they are easier to recycle because they can be sorted without disassembly, Eco Beauty Stick & Jar represent a further step toward a more eco-conscious beauty world. But be careful choose the original only by Mktg Industry” concludes Focolari. To see the list of Ecocert/Cosmos approved packagings: http://ap.ecocert.com/glpackaging/
Read more »Eco Beauty Stick® and Eco Beauty Jar® by Mktg Industry fully comply with COSMOS eco standards and they have received the "Attestation of Conformity" by ECOCERT Greenlife. 2 revolutionary Eco-friendly packagings, entirely made in cardboard and paper, completely biodegradable, and recyclable. Because ECO IS LOGICAL, LOGICAL IS ECO and Eco Beauty IS ECO LOGICAL!
Read more »Following the huge success of Mkts Industry's Eco Beauty Stick®, the Italian company is now launching a jar version of the same 100% Plastic-Free cardboard and paper packaging. “The Eco Beauty Jar® completes our Eco Beauty Collection designed to reduce the use of plastic down to zero” states Stefano Focolari CEO of Mktg Industry. “The Eco Beauty Stick® and the Eco Beauty Jar® can be directly filled from the top with hot poured formulas up to 70°C and they have been designed for anhydrous formulas like: lipbalms, body balms, body butters, face butters, sunscreen formulas, etc. They are also perfect for Water-Free skincare formulas, which are the latest trend in this moment” continues Focolari. Both these packagings are completely recyclable and they can be made with Havana Kraft Paper, White Kraft Paper or White Art Paper with the inside walls covered with waxed paper functioning as “oils & fat barrier”. The diameters and measures of the packaging are totally customizable with no extra costs and the decorations are endless: CMYK printing, printing with water-based inks, hot stamping, UV printing with UV inks, etc. “Our Company started working on Eco sustainable unconventional packaging since the very beginning of its activity in 2014, our goal has always been to try to reduce the use of plastic by replacing it as much as possible with cardboard and paper. Working on the “Reduce&Replace” concept, today we have a quite wide offer of cardboard/paper packaging solutions for the Makeup Market, such as our Cardboard Palettes, that can be made with magnetic or rubber band closure, our Lipstick GEA with a plastic reduction up to 75%, our Compact Cases GEA for makeup powders that can be made entirely in cardboard/paper with a 100% plastic reduction or with a PET window to show the color inside, with a plastic reduction of 95%. Then we have the Flatty, winner of several international awards, a multifunctional cardboard packaging with rubber band closure, designed to be the thinnest primary packaging ever for makeup powders” ands Focolari. Now, with the Eco Beauty collection, Mktg Industry is able to offer 100% Plastic-Free solutions also for the skin & personal care, thus offering innovative and Green solutions for both the makeup and cosmetics markets.
Read more »Mktg Industry launches “Flatty with Rubber Band Closure”: the smallest reusable paper container for makeup powders, fully customizable up to the ribbon! It is an innovative and updated version of Mktg Industry’s traditional “Flatty”. A brand-new and multifunctional cardboard packaging with rubber band closure, designed to be the thinnest primary packaging ever. It is only 5mm thick and can be carried around everywhere for a quick and easy touch-up, a makeup case ready to be used by a modern active woman always On-the-Go. “Flatty with Rubber Band Closure” occupies the smallest possible space and fits perfectly in a small clutch, in a gym’s bag, in a jacket’s pocket or in a travel beauty case. The new “Flatty” is a sustainable and eco-friendly solution made in cardboard and paper, the inner tray is specifically designed to hold the powder’s metal pan without gluing it, allowing to exchange powders and/or to dispose the finished product in the correct recycling chain. But that’s not all, the new closing system made with rubber band allows to reuse endlessly the packaging reducing waste. “Flatty with Rubber Band Closure” may contain every day a different color makeup powder according to consumers’ needs and mood. A funny and playful makeup case with innovative closure that allows to use the packaging more and more times! “Flatty with Rubber Band Closure”, awarded IT product at Makeup In Paris 2019, is a packaging solution completely customizable in any sizes and window’ shapes and highly decorable: it can be customized with special papers and decorated with 4 colors printing, hot stamping or embossing/debossing. Even the color and the thickness of the rubber band can be chosen from a wide range of available options.
Read more »"Flatty with rubber band closure was awarded at Makeup In Paris 2019 with the prestigious IT PRODUCT AWARD.
Read more »A never seen before packaging that is 100% respectful of the environment and designed to replace pocket-sized plastic twist-up packaging. An eco-friendly solution all made with cardboard/paper and completely biodegradable, compostable and recyclable. Eco Beauty Stick® is designed to avoid any plastic components, thanks to its funny “Push” mechanism, it is highly customizable in different size and shapes and totally decorable thanks to the endless number of decoration possibilities with no limitation of colors or printing. It is ideal for lip balms, solid perfumes, sunscreens or body balms. Eco Beauty Stick® is 100% made in cardboard/paper. The inner part of the stick is completely covered by a wax paper that allow the formula to slide out with a simple new gesture: just using your finger you can push the bottom up and make the formula go out! This oil resistant paper is specifically designed to protect the cardboard structure of the packaging. The inner plastic part of a traditional stick has been completely replaced by a simple but highly effective new ecological mechanism. The “Push” system works thanks to a sliding bottom, composed by a cardboard disk inserted in the stick that slide up by simply pushing it with the finger. “Eco Beauty Stick® has been developed following an “Eco” vision, proposing a new way to see the packaging and becoming a responsible solution for the environment and for that consumers which are more carefully about the “green” policies of sustainability. As the attention to the environment actually represent the major trend in the beauty and cosmetics market, Eco Beauty Stick® is the perfect innovative packaging solution, designed to take the place of traditional plastic twist-up packaging by avoiding the presence of any plastic components in the packaging.” States Stefano Focolari, CEO and Managing Director of Mktg Industry. What are you waiting for? Go Green with this brand-new 100% EcoLogical packaging solution!
Read more »Stefano Focolari, CEO and Managing Director, Mktg Industry, said, "We have chosen to develop this new range of packaging because we needed to complete our product offer with high thick wall solutions able to meet the growing demand coming from our customers and from the makeup market. The market has changed and what we commonly call Lip Gloss Packaging today is not only used for lip glosses anymore but also for different type of liquid makeup formulas, from liquid lipsticks to eyeshadows, from concealers to highlighters etc. and that it is why we have developed 10 new packagings specifically designed for this market segment, and more are coming soon." Cylindrical Lip Gloss Packaging - Alexia, a 4.2 ml AS bottle; - Celebrity, available in a 3 ml AS bottle and 5 ml PETG bottle with a long neck to cover the filling line; - Tiffany, a 4.5 ml bottle in PETG or in AS with a customizable ring to cover the filling line; - Crystal, a 4 ml AS bottle and crystal clear transparent cap - Janet, a 5.5 ml PETG bottle. Squared Lip Gloss Packagings - Classic Charm, a 5 ml AS bottle with a customizable ring and long neck to cover the filling line; - Classic Charm L, a 6 ml AS bottle with a customizable long neck to cover the filling line; - Classic Charm XL, a 6 ml bottle available in PETG or AS; - Classic Charm XL Deluxe, a 4.5 ml PETG bottle with a long neck to cover the filling line; - Illusion, a 7 ml PETG bottle with a pointy shaped bottom to recall the shape of a lipstick tip.
Read more »Mktg Industry won the Innovation Tree Award for the fourth time in a row at MakeUp In Paris 2018. “This is an important recognition for us and we are honoured to be awarded at MakeUp in Paris once again with one of our products. Our team developed ‘Roll To Glow’ after an accurate research of the latest and upcoming trends in beauty and makeup, mixing together Natural and Fashion concepts” states Stefano Focolari, CEO and managing director of Mktg Industry. “Roll To Glow” is a brand-new, on-the-go product proposed in full service by Mktg Industry that will change the Makeup game adding major bright to your face and body with super shimmering shades! It is presented in a little precious packaging composed by a transparent roll-on glass bottle to clearly see the color nuances inside and thanks to the smart application, the intensity of the product can be controlled just rolling it directly on the area you want to highlight and then it can be easily carried around in your bag for a travel-friendly shimmering. “Roll To Glow” contains Metal Drops, an illuminating makeup formula designed to combine the “Metal” effect following the latest fashion and makeup trends with the emerging need to have a Safe, Natural, Vegan, Free of toxic ingredients, with no animal ingredients or derivates and totally Cruelty Free product. A Natural-based formula that guarantees the same top performances of traditional recipes with synthetic ingredients. This lightweight oil emulsion contains a high concentration of pearls that form a reflective film with an extraordinary metallic finish. Passage after passage you can modulate this super-concentrated liquid highlighter enriched with vitamin E, noted for its antioxidant properties and protecting action against UV radiations. “Roll To Glow” can be used to highlight specific areas, such as cheekbones, eyes, nose, lips, cupid’s bow, neck and collarbones giving light even to the most tired days. Mktg Industry launches the perfect beauty product that can’t miss in every woman’s pochette !
Read more »Mktg Industry launches a new range of Cardboard & Paper Palettes for Makeup Powders. The new Palettes are all made with magnetic closure and they are available with or without magnetic base to either create a traditional or a refillable Makeup product. “Powder Power” Palettes can be customized in size, number of positions, type/diameter of godets and they are available with or without mirror in the inside. A great importance was of course given to decorations to fully customize your Palettes Mktg Industry offers: 4 colors printing, screen printing, hot stamping, special UV shiny lacquering, matte or shiny plastic lamination, and also screen printing on top of the inside mirror.
Read more »"We are thrilled to have won this important international recognition for the third consecutive year and with 3 different products all designed, developed and manufactured in Italy by Mktg Industry. This is the proof that our work is appreciated around the world for quality and innovation, which are the only weapons we have to try to be competitive and unique in an always more global market" states Stefano Focolari CEO & Managing Director at Mktg Industry. "FLATTY" is a multifunctional packaging with a "Lift and Reseal" label, that can be used either to exchange refills or to carry around your favorite makeup powder. "Flatty" was designed to occupy the smallest possible space (only 5 mm thick), a makeup case that perfectly fits in a small purse, in the gym’s bag, in a jacket’s pocket or in a travel beauty case, and is always ready to be used by a modern active woman always on the go. But that's not all, only a couple of days after the winning in Paris, the italian company was notified that the “FLATTY” had been selected by an international jury of expert as finalist for the Luxury Packaging Awards 2017 in the best cosmetic packaging category. The awards ceremony will take place at the Grosvenor House Hotel, London on Wednesday 13 September 2017. In order to partecipate to the awards Mktg Industry developed a limited edition of the “FLATTY” using special papers by Cordenons. The combination of innovative, luxurious and refined papers with an innovative product design is what made the difference. “We cross our fingers, but for us it is alrady a big victory and an honor to have been nominated with the best of..., I sincerely do not think we have much chances to win once again, but we are ther and you never know” ends Focolari.
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